Rohrs, Jeffrey K., <br/><br/>
Audience :  marketing in the age of subscribers, fans & followers / 
Jeffrey K. Rohrs. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2014. 
 - x, 278 p. :  ill. ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Comprend des réf. bibliogr. 
<br/><br/>Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football 
<br/><br/><label>ISBN: </label>9781118732731 1118732731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing sur Internet.<br/>Médias sociaux.<br/>Internet marketing.<br/>Social media.<br/>Marketing sur Internet.<br/>Médias sociaux.<br/>MERCADEO POR INTERNET
<br/><br/><label>Dewey Class. No.: </label>658.872  / R637a