TY  - BOOK
AU  - Bernardi,Linda
AU  - Sarma,Sanjay E.
AU  - Traub,Kenneth R.
TI  - The inversion factor: how to thrive in the IoT economy 
SN  - 9780262037273
U1  - 658.575 23
PY  - 2017///
CY  - Cambridge
PB  - The MIT Press
KW  - New products
KW  - Internet of things
KW  - Technological innovations
KW  - Economic aspects
KW  - Strategic planning
KW  - fast
KW  - INNOVACIONES TECNOLÓGICAS
KW  - ASPECTOS TECNOLÓGICOS
KW  - PLANIFICACIÓN ESTRATÉGICA
KW  - NUEVOS PRODUCTOS
N1  - Includes bibliographical references (pages [207]-215) and index; Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
ER  -