TY  - BOOK
AU  - Macdivitt,Harry
AU  - Wilkinson,Mike
TI  - Value-based pricing: drive sales and boost your bottom line by creating, communicating and capturing customer value 
T2  - Gower applied research
SN  - 0071761683
U1  - 658.812 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Fijación de precios
KW  - Valor (Economía)
KW  - Relaciones con los clientes
KW  - CONTROL DE COSTOS
KW  - MERCADEO
N1  - Incluye referencias bibliográficas e índice; What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues
UR  - http://firstsearch.oclc.org/WebZ/DECRead?standardNoType=1&standardNo=0071761683&sessionid=0&srcdbname=worldcat&key=fa78368b32ee5b5eb4ab62f7487e423647679345ace2bca6b66c6eb1e2cd982a&ectype=TOC
ER  -