Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value /
by Harry Macdivitt, Mike Wilkinson.
- New York : McGraw-Hill, c2012.
- x, 291 p. : il. ; 24 cm.
- Gower applied research .
Incluye referencias bibliográficas e índice.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
0071761683 9780071761680
Fijación de precios. Valor (Economía) Relaciones con los clientes. CONTROL DE COSTOS MERCADEO