Cateora, Philip R. <br/><br/>
International Marketing / 
Cateora, Philip R. 
 - 16 
 - USA :  Mc Graw Hill  2013 
 - 638p.  il. 
<br/><br/><label>ISBN: </label>9780073529974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>OVERVIEW<br/>CULTURAL ENVIRONMENT GLOBAL MARKETS<br/>ASSESSING GLOBAL MARKET OPPORTUNITIES<br/>DEVELOPING GLOBAL MARKETING STRATEGIES<br/>IMPLEMENTING GLOBAL MARKETING STRATEGIES<br/>SUPPLEMENTARY MATERIAL
<br/><br/><label>Dewey Class. No.: </label>658.8 C182i