Marketing : un enfoque global / E. Jerome McCarthy ; William D. Perreault ; traducción, Rosa María Rosas Fernández ; Olivia del Carmen Farrés Domenzáin.
Material type: TextPublisher: México [etc.] : Mc Graw Hill, cop. 1999Edition: 13a. edDescription: XXIV, 797, [33] p. ; 28 cm + 1 Disco compactoISBN: 9701029089; 9789701029084Subject(s): MarketingDDC classification: 658.8 Mc113m 13edItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Cd | Biblioteca Central UDES- Bucaramanga | Colección de Hemeroteca | 658.8 Mc113m 13ed (Browse shelf) | 1 | Not for loan | CDR007747 |
Total holds: 0
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658.8 F481m Mercadotécnia | 658.8 K685f 2003 Fundamentos de marketing | 658.8 K685f 2003 Fundamentos de marketing | 658.8 Mc113m 13ed Marketing : | 658.8 R246g Gestión de la comunicación comercial | 658.8 R246g Gestión de la comunicación comercial | 658.8 S816f 2004 Fundamentos de marketing |
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