Marketing : un enfoque global / E. Jerome McCarthy ; William D. Perreault ; traducción, Rosa María Rosas Fernández ; Olivia del Carmen Farrés Domenzáin.

By: McCarthy, E. JeromeContributor(s): Perreault, William D | Rosas Fernández, Rosa María | Farrés Domenzáin, Olivia del CarmenMaterial type: TextTextPublisher: México [etc.] : Mc Graw Hill, cop. 1999Edition: 13a. edDescription: XXIV, 797, [33] p. ; 28 cm + 1 Disco compactoISBN: 9701029089; 9789701029084Subject(s): MarketingDDC classification: 658.8 Mc113m 13ed
List(s) this item appears in: RICARDO ANDRADE DIAZ MARKETING
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Cd Cd Biblioteca Central UDES- Bucaramanga
Colección de Hemeroteca 658.8 Mc113m 13ed (Browse shelf) 1 Not for loan CDR007747
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658.8 F481m Mercadotécnia 658.8 K685f 2003 Fundamentos de marketing 658.8 K685f 2003 Fundamentos de marketing 658.8 Mc113m 13ed Marketing : 658.8 R246g Gestión de la comunicación comercial 658.8 R246g Gestión de la comunicación comercial 658.8 S816f 2004 Fundamentos de marketing

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